services

Brand strategy and positioning

Determining what a brand stands for and where it’s growing

Strategy is the road map of a brand. It marks where it’s been, and where it is today. Most importantly, strategy steers the brand as it navigates new challenges and moves to its next stage of development. 800 Degrees works with its clients to set strategies that identify opportunities and position brands for short-term impact and long-term value.

Brand architecture

Effectively organizing and communicating relationships between brands and subbrands

Once brand strategy and positioning are defined, they’re codified through a clearly defined brand architecture system. This systematic organization of relationships provides clarity and focus that keeps a brand consistent in the eyes of its audience.

Name and Naming Systems

Systematic ideation for powerful, memorable results

What’s in a name? More than one might think. The right name captures the spirit and essence of a brand. Within the framework of a larger naming system, a memorable name can leverage existing brand equity, while allowing a new brand to claim its own turf.
800 Degrees naming

Corporate Identity

Meaningful visuals that bring the brand to life

Corporate Identity is more than logos and color palettes. It’s a studio of subtle, yet powerful tools that embody the culture of an organization. Issues such as business formality, innovation, rebellion, environmental sensitivity and parent company relationships can all be encapsulated in the right corporate identity. These elements work together to lift awareness, aid perception and strike an emotional chord with the desired audience.

Brand Research

More than answers, the right questions

Data can’t build brands. But the skilled interpretation of data certainly can. Research is a critical component of brand development at 800 Degrees. Quantitative and qualitative methodologies contribute to solid decisions throughout a brand’s lifespan. From process to reporting findings and translating numbers into action, 800 Degrees elevates research to a new level.

Implementation

Execution and follow-through

Vision is nothing until well manifested in the marketplace. 800 Degrees follows each project through completion, to ensure quality, brand-worthy communications and impressions that capture the spirit and convictions of a brand. Our flawless execution ensures quality communication to the brand’s marketplace.